Super Bowl Ads waiting for the halftime show
Super Sunday is approaching and this year the buzz is all about the Super Bowl advertising. Last year I did a post on Super Bowl facts before the big football game. This year I want to look at the advertisement and the big buzz of what the ads will be like. There are a few super bowl ads sneak previews out there and here I have posted some of the available videos giving us a pre game look at what halftime will bring in 2008. 2.7 million dollars in advertising has been spent by big companies to get to the super bowl this year and while none of the ads are made to make you drop what you are doing to run out and but their product, it is more about brand recognition.
Of course one of the biggest advertiser to hit this mark would be Budweiser. Even if you do not drink beer, you know the name from the super bowl ads. Therefore, if you ever decided to have a beer, what do you think you might ask for? I think you might go for a Bud or bud light. Brand recognition is definitely what Bob Parsons, CEO of Go daddy is shooting for his his version of super bowl advertising. On Bob’s blog, he generates a great deal of excitement about the ads with his readers long before super Sunday. In the past, Parsons has put the rejected ads out for everyone to see to draw in new traffic. This year the approach is a little more on the it is a secret side of the dial. Bob is only allowing a small pinch of the video to be seen and then promising that all 3 ads will be available to be viewed online on February 3rd. While most super bowl advertising shoots toward humor, Bob Parsons uses sex to gain brand recognition. Indy race car driver Danica Patrick might not be a super model, but the Go daddy super bowl ad “exposure” makes her look like one and the ad as well as the ads from previous super bowls are all on one landing page. But now it is time for a commercial break and a word from some parrots? Watch the super bowl ad below
Yeah right. Just an example of the ads that we laugh at and talk about for a week after the game. Speaking of talking about the ads, You Tube has set up a page where the ads will be shown again and you can vote for your favorite super bowl ad here. One thing for sure, most people watching the game will get up to go to the bathroom before half time. No one wants to miss those super bowl ads!
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