There was no big press release in the news papers or on the Internet to tell visitors traveling to the Melbourne, Florida based Choppers Inc of the store closing. On the front door hangs a small printout from the company web site made into a sign. The sign says that Billy Lane’s store, Choppers Inc. will only be open during major motorcycle event and race days and those hours will be announced 30 days prior.
While it was announced that Billy Lane was planning to work hard at his Choppers Inc. location preparing motorcycles for the up coming 2007 bike shows, it seems this announcement was low profile. The only way visitors would know the store was not open for business was to visit the news section of the Choppers Inc web site or, as many, visit the retail store location only to find it closed to the public.
Billy Lane, is probably most famous in the motorcycle industry for his creation of the hubless wheel design and known to the general public as 3 time biker build-off winner, Monster Garage and owner of Choppers Inc. located in Melbourne, Florida. Billy Lane also holds many patents on custom motorcycle parts that he designed.
While Billy Lane and Choppers Inc motorcycles were well known, it was the Choppers Inc. shirts, hats and posters that people would visit the Melbourne retail location to shop for. Those purchases must now be made online only until the store opens during the next motorcycle event.